![]() ![]() A longer description will help viewers understand the video better. Your description, on the other hand, should explain the video’s content in detail. However, only about 70 characters of your title will be shown in search results. YouTube, on the other hand, has a character limit of 100 for titles. So you should keep your titles within that range. The title should ideally be short so that it doesn’t get cut off in the search results.įor example, Google displays approximately 50–60 characters of your title in their search results. You need to ask yourself if the title and description are interesting and if you’d click on the link if you came across the video. However, you should not stuff your title and description with keywords. ![]() Make sure that you use your target keyword in both the title and the description of your video. You can use tools such as KWFinder to research keywords. Keywords are as important for video SEO as they are for regular SEO. To write titles and descriptions, you first need to do keyword research. This applies not just to the titles but also to your video descriptions as well. And you need to do the same for your videos. You put a lot of effort into crafting catchy titles for your blog posts. The other two videos have poor quality thumbnails that aren’t able to convey the videos’ intent to you. The thumbnail is clear, accurate, and shows you exactly what you’re looking for. Most people will click on the third video. ![]() If you search for “how to jog,” you’ll get results like those in the screenshot below. It should be attractive and relevant to your video. Remember, it’s often the thumbnail that will decide whether or not people click on your video. Will App Store Optimization Kill Search Engine Optimization?.Try to add a human element to them as well.įor instance, Moz takes time to take photos specifically for their thumbnails when they shoot their Whiteboard Friday videos. You should always make sure that you put as much effort into your thumbnails as you do into actually creating your videos. Only when the cover is attractive will someone feel like opening the book. Think of your video as a book and the thumbnail as its cover. So it has to create an impact that can prompt the searcher to click on the video. The thumbnail is one of the first things that the searcher will see. Your video thumbnail is one of the most important aspects of your video SEO. This can help improve the chances of your videos getting indexed. The prime reason for this being that the platform inserts SEO metadata by default. Platforms such as Wistia might be a better choice for businesses looking to increase website traffic. This can make users feel lost in an ocean of videos. YouTube and Vimeo are already saturated with tons of videos. However, you should also look for other platforms if you want to send traffic to your website. If you’re looking to generate brand awareness, YouTube and Vimeo may be good options. The choice of the platform depends upon your final goal.ĭo you want to generate traffic, brand awareness, or get some leads? You need to decide this first before selecting a video hosting platform. Choose the Right Hosting PlatformĬhoosing the right video hosting platform is critical for the success of your video marketing strategy. Now let’s take a look at 8 best practices you can use to improve your video SEO and get your videos to rank higher. It also depends on how your website ranks for video searches and how focused it is on videos. Getting ranked in search results has got a lot to do with your website’s authority. Due to a huge amount of videos created every minute, it has become tougher to rank in search results. You can watch them on your laptop at home or the office or on your mobile device on-the-go. ![]() There many ways to give your videos greater chances of ranking higher in the search results. Video SEO, just like website SEO, aims to rank your videos in search engine results for relevant keywords. #Shane barker rank tracker how to
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